Third Wave Coffee Culture: From Roast to Cupping

Speciality CoffeeWhen you only want to drink gourmet coffee or speciality coffee you have just joined millions of other coffee fans who take joy in experiencing the best taste of coffee. However sipping the flavors of a single origin or a medium roast blend is one part to the coffee culture. In the following video is a great glimpse into how much pride and thought goes into making coffee from the roaster to the coffee shop.

As fans of Bulletproof® Coffee we all know how much pride and detail Dave likes to go into making his Upgraded™ Coffee beans. Dave has mentioned how you want to find those coffee shops with the tattooed barista wearing a bow tie who likes talking coffee crack. It just shows once you enter the world of coffee it becomes an expression of you.

What is Specialty Coffee?

Red Coffee CherriesBecoming a better coffee connoisseur is by increasing your knowledge for everything about the coffee industry. See this as improving your coffee education.

Below is a nice basic overview for how does coffee get from the farm to a coffee roaster to you eventually getting to drink that cup of coffee. It is a very short overview of the process of coffee going from coffee cherry to coffee cup from

Premium Coffee Bean Journey

Now Upgraded™ Coffee beans do not follow the exact process laid out in the above video. Dave has developed his own Bulletproof Process™ which starts at the farm and goes all the way to roasting and packaging.

Roasting Third Wave Coffee

Roasting Green Coffee BeansAs you get deeper into the coffee culture and lifestyle, you naturally will want to start expanding your coffee language skills away from just knowing the difference between a cappuccino, espresso and americano, to saying things like: “When did you roast the coffee?” and “Did you roast it to first crack or second crack?”.

Each head coffee roaster will have their own secret recipe when roasting their various types of green coffee beans. When you are not grinding Upgraded™ Coffee beans at home, a cool thing for a Bulletproof® coffee fan to do when visiting a new coffee shop, is to have a more in depth chat with the roaster or barista.

Go ahead and ask them if the particular coffee bean you want to try was roasted to first crack or second crack. You will see them smile because it just shows them you have a deeper appreciation for their art, and that here is someone who loves a good cup of coffee, because they care how the coffee is made.

What Is The Crack Sound During Coffee Roasting?

You can get a first crack or second sound whilst roasting coffee beans. This occurs when the beans expand and crack open the outer shell of the bean. The sounds indicate when a bean reaches different temperatures. It is used as a guide by roasters.

Coffee beans that are being rolled around in a commercial roasting drum are hard to see. If you are visual person, then you’ll love this video clip showing how coffee beans expand, and you’ll get to hear the crack sound as the bean reaches different temperatures.

Now coffee isn’t normally roasted this way, as shown in the video. It would be rolling around and in constant motion. The makers of this video said: “We thought it would be fun to toss a few test dummies into a toaster oven, turn it up to about 500°F and watch them actually crack.”

Here is a good definition what each crack sound means from coffee roasting on Wikipedia:

Sound is a good indicator of bean temperature during roasting. There are two temperature thresholds called “cracks” that roasters listen for. At about 200–202 °C (392–396 °F), beans will emit a cracking sound much like popcorn does when it pops, only much quieter. This point is called “first crack,” marking the beginning of light roasts. When the beans are at about 224–226 °C (435–439 °F), they emit a “second crack.” During first and second “crack” pressure inside the bean has increased to the point where the structure of the bean fractures, rapidly releasing gases, thus an audible sound is emitted.

Hope you have more fun talking coffee lingo with a local coffee roastery.

Updated January 5, 2017